8 Top Tips To Achieve Success With Modular Exhibition Stand

 The key to success with a modular exhibition stand is in its ability to accurately reflect the corporate image and functionality of the company. The more potential customers you engage and inform about services and products, the better. The more actively they communicate with you, be it at a personal meeting or on social networks, the better. As practice shows, when companies are using modular display systems, they are achieving great success with it. This is due to the fact that when creating a customized stand design, you can use unlimited opportunities in terms of forms and materials.

With the right approach towards choosing equipment for exhibition stands, you can significantly reduce budgetary expenditures. It’s no secret that many clients have already mastered the art of choosing the right exhibition stand equipment. As to your company, it is worth taking the time and effort to develop this skill to achieve great success with a modular exhibition stand.

1. Consider Future Needs

When you are considering buying a modular exhibition stand, it is important that you think about the worst-case scenario in advance – how far your employees will have to go if they have to evacuate the stand in an emergency situation. For this purpose, you should consider measuring all distances from your exhibit booth to various emergency exits around the hall where your exhibition stand is placed. This way important locations. Remember that that you might be standing in front of your stand, or carrying equipment on the show floor.

2. Durable Booth

In order to make a memorable impression with your modular exhibition stand, you should make it a point of honor that the design and layout on the show floor are as close as possible to what you would like visitors to see once they have entered your company’s business card. Out of various types of displays, a modular exhibition stand is the best choice.

3. Highlight The Visitor Message

The first step should be to consider what you want your visitors to learn about your company and products.  For an individual exhibition stand, it is possible to create multiple booths that can be used for specific tasks, such as a lounge area with comfortable seating and refreshments and a space for holding presentations.

4. Learn Your Booth Structure

Understand the structure of your booth and what you want to achieve. With this understanding, you can choose your layout and materials accordingly. It is important that you choose materials that are durable, lightweight, and easy to transport, but also sturdy enough to hold your design securely in place.

Modular Display Systems

5. Determine Your Budget

The cost of exhibition booths can vary greatly depending on all of the factors described above, especially if any construction or assembly is involved. After that, you should talk to the reputed designers and architects who can create modular exhibition booths that meet all of your needs without going beyond your budget. By hiring the right professionals, you can spread brand awareness and achieve your objectives.

6. Optimum Space Utilization

Even when using a custom-designed exhibit, try to maximize the amount of floor space that you have. You should efficiently display everything in the booth. Also, it is important to ensure that your communication materials are easy to understand and grab the attention of your target audience. An exhibition stand should be designed with your audience in mind, but also with the space available to you.

7. Flexible Booth

Because no two events are ever completely alike, it sometimes becomes necessary to make adjustments right before an event starts. Be sure that that your exhibit is flexible so that you can use it in different exhibitions without any worry. The flexibility of the booth will ensure that your booth is reusable and it will help in saving thousands of dollars while participating in the next trade show or exhibition.

8. Event Site

This is what all your work comes down to. Your exhibition stand has got to get noticed, so make it eye-catching. Clarity of concept makes for an efficient layout and saves time when you come to build your stand in the workshop or on-site. You should also keep the size of your stand in proportion with its location: a large stand is more noticeable than a small one, but equally, you risk losing the attention of your visitors if the stand is too big. It’s all about finding this balance between compactness and impact.

9. Entrance And Exit Point

Take care over how people enter and leave the space around your stand, as this will affect visitor flow. Give thought to whether you want people who are already in the stand to circulate around your stand or exit through it. This will not only affect logistics and costs, but also the management of visitor flow, which is crucial at busy exhibitions such as CeBIT and IFA.